Project Overview:

The purpose of this time-bound request for proposal (RFP) is to identify a consultant or firm to support social media strategy and execution.

The goal for whichever consultant or firm is selected for this project will be to oversee social media management at the organization, with a focus on developing strong content and utilizing our social channels to achieve our organizing and power building goals.

This contract will focus on synthesizing our strategic objectives and then operationalizing them into tactical social media outputs.

About Reproductive Freedom for All: 

For more than 50 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for every body.

As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others.

We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit explore our About page.

RFP Questions

Your Company

• Describe your specialties, either as a consultant or a firm.
• Please provide the names and contact information of three clients and previous organizational spokespeople we can reach out to.
• How is your team structured? Who would we be working with on a day to day basis?
• Describe your organization’s commitment to diversity, equity and inclusion. Provide specific examples that support this commitment.
• Describe your company’s efforts to support reproductive freedom and social justice issues. Provide specific examples of these efforts, for example, have you worked with other progressive advocacy or reproductive freedom organizations?
• Identify your company’s ownership and whether there is certification/representation at the ownership level in the following categories:
  • Minority-owned
  • Women-owned
  • LGBT+-owned
  • Disabled-owned
  • Veteran-owned
  • Union affiliated

Scope of Work: 

• Collaborate with senior organizational leadership to develop intermediate and long-term plans for how to best use social media to achieve our northstar goals (growing our membership, particularly with young folks, people of color and driving social media followers to take action), encompassing all social accounts the organization manages
• Recommend platform by platform strategies, breaking down audiences, asks, content types, etc
• Collaborate with the digital, organizing, communications, policy, and campaigns teams to ensure our online presence reflects our goals and priorities.
• Work closely with the staff and consultants who are responsible for the day-to-day operations of our social channels.
• Work across the organization to help teams align around the strategic prioritization and usage of social media
• Develop, lead and perform ongoing management/analysis of systems, processes, tools, and reporting of social media channels and initiatives
• Implement reporting tools and processes that showcase the impact of Repro for All’s social programs relative to national goals and KPIs set
• Communicate across departments to ensure limited digital comms resources are being used most efficiently and effectively.

Budget Details

The budget for this project is up to $50,000 between late December 2024 through the end of April 2025.

RFP Point of Contact and Timeline

The point of contact is Yvonne Gutierrez [email protected]

• Week of Oct 28, 2024: RFP is sent and posted
• December 06: Proposals must be received by Reproductive Freedom for All
• Dec 10, 2024 Firms selected to present/pitch will be contacted
• Dec 13, 2024: Presentation/pitch zoom calls
• Dec 18, 2024 Reproductive Freedom for All makes a final decision and will inform all candidates
• Dec 20, 2024: Contract executed and engagement begins

Your Experience

• Please provide three examples of prior experience that reflect how your company will strengthen Reproductive Freedom for All’s social media content and strategy
• Please describe how you optimize content for achieving organization’s power building, list building, and other strategic digital goals
• Describe how your company uses analytics to inform strategy and content.

Your Approach

Outline your process for onboarding new clients, including a needs assessment, the timeline for recommendations, software and process you use to manage social media programs, and your full suite of services.

Reproductive Freedom for All’s Commitment to Diversity 

Reproductive Freedom for All does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, genetic information or political affiliation.

Consultants with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom nonprofits are encouraged to submit a proposal.