Abortion is a Winning Issue
Not only did all of our endorsed candidates win their races in 2025, but exit polls show abortion played a crucial role in those victories.
Exit polling from Reproductive Freedom for All and Impact Research in New Jersey, Pennsylvania, and Virginia shows that abortion was highly influential in voters’ decision-making for the 2025 election cycle—proving that abortion and reproductive freedom remain a powerful and galvanizing issue for voters.
Key Takeaways
Candidates who aligned themselves with an extreme anti-abortion agenda lost in New Jersey, Pennsylvania, and Virginia, a majority of voters worried their states would see more restrictions on abortion if Republicans won.
Abortion broke through the noise—a majority of voters heard about reproductive freedom champions’ position on abortion.
A majority of voters want their elected leaders to make reproductive freedom a priority and to see more protections for abortion.
Voters sent a clear message this election cycle: Reproductive freedom is nonnegotiable.
Candidates who committed to protecting abortion care and reproductive freedom won, while those who sought to roll back these rights were soundly rejected at the ballot box.
Abortion Still Moves Voters: Pollster Molly Murphy on My Body. My Pod. Episode 4
Mini Timmaraju sits down with pollster and campaign strategist Molly Murphy, President of Impact Research, to dig into exclusive new data showing why abortion messaging worked, delivering sweeping wins nationwide.
