NARAL Announces New Ads in Battleground States and Launches Homestretch GOTV Push as Part of Largest Ever 2020 Electoral Program - Reproductive Freedom for All

Formerly NARAL Pro-Choice America

Press Release

NARAL Announces New Ads in Battleground States and Launches Homestretch GOTV Push as Part of Largest Ever 2020 Electoral Program

For Immediate Release: Thursday, October 9, 2020

Contact: [email protected]

NARAL is running new ads and mobilizing critical voting blocs in Arizona, Iowa, Georgia, Maine, Minnesota, Michigan, and North Carolina 

Washington, DC — Today, with voting under way in key states, NARAL Freedom Fund is going all out in the final push of its unprecedented $34.7 million political program, launching new GOTV tactics in key Senate battleground states — Arizona, Iowa, Georgia, Maine, Minnesota, Michigan, and North Carolina.

The program will include paid digital ads to run through the remainder of the election, a robust mail program, and peer-to-peer texting. An example of the digital ads can be seen here.

As Republicans continue to put ideology over science during a global pandemic and try to ram through the confirmation of Amy Coney Barett to the Supreme Court in order to upend the Affordable Care Act and gut Roe v. Wade, NARAL is working to target persuadable women voters in key battleground states and districts.

Statement from Adrienne Kimmell, NARAL Pro-Choice America Chief Research and Communications Officer

“When the stakes could not be higher, Donald Trump and Republican senators have miserably failed the American people by putting their own extremist ideology over science, refusing to listen to experts, and — in a slap in the face of voters, especially women — demonstrating they think politicians belong in people’s personal decisions about reproductive healthcare. 

In these critical final weeks, NARAL is going all out to ensure that Trump and Republican senators own the consequences of their failures at the ballot box, and answer for the harm that their draconian agenda has on people’s lives and freedoms– especially people of color and the communities who already suffer the most at the hands of politicians who rollback reproductive health access. NARAL and our more than 2.5 million members are energized, mobilized, and doing everything we can to ensure voters in battleground states understand the imperative of defeating Trump and flipping the Senate.” 

This homestretch push comes just as Republican Senators are about to force hearings on the confirmation of Amy Coney Barrett to the Supreme Court, assaulting democracy in a shameless power grab after the American people are already casting their ballots. The Republican party should be prepared to face major backlash from Democratic and independent voters:

  • This Supreme Court vacancy is galvanizing to Democratic voters: 64% of Biden supporters say the vacancy makes it “more important” that Biden win the election, compared with 37% of Trump supporters who say the same about Trump winning reelection. Biden supporters are 19 percentage points more likely to say the vacancy makes it “much more important” that their candidate win, at 48%, compared with 29% of Trump supporters. (WaPo/ABC)

  • By a 20-point margin, Americans want the winner of the November election to pick Justice Ginsburg’s replacement. (Navigator Research)

  • Fewer than one-third of independents think Trump should immediately nominate a replacement. (Navigator Research)

  • 62% of American adults agree the vacancy should be filled by the winner of the Nov. 3 matchup between Trump and Democratic former Vice President Joe Biden. (Reuters/Ipsos)

Reproductive freedom has strong majority support nationwide and in battleground states:

  • Support for Roe v. Wade is the highest it has been in decades: 77% of Americans support the legal right to abortion and do not want to see Roe overturned. (Marist/ PBS/ NPR)

  • In August, NARAL released new polling showing that voters in battleground states– North Carolina, Arizona, Michigan, and Iowa — support reproductive freedom and reject banning abortion. The strong majority support for reproductive freedom also underscores how out-of-touch Trump and Republicans are with the American public on the issue of abortion.

  • A new Change Research poll found that a vast majority (78%) of suburban women in Georgia oppose making abortion illegal and turning back the clock to the days before Roe v. Wade.

  • Despite anti-choice lawmakers’ unprecedented barrage of attacks across the country, there is no state where banning abortion is popular.


For over 50 years, NARAL Pro-Choice America and its network of state affiliates and chapters have fought to protect and advance reproductive freedom—including access to abortion, contraception, and paid family leave—for every body. NARAL is powered by its more than 2.5 million members from every state and congressional district in the country, representing the 7 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.