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Formerly NARAL Pro-Choice America
We advocate for our right to abortion, birth control, paid parental leave, protection from pregnancy discrimination, and so much more.
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Equip yourself with the facts. Here you’ll find explainers, deep dives, and other resources on reproductive freedom.
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Activism 101 Toplines
To: Interested Parties
From: Reproductive Freedom for All Research Team
Date: December 6th, 2023
Despite pervasive claims that young voters are less engaged in the fight for reproductive freedom and that voters of color are less supportive of abortion care, research consistently shows these assertions are untrue. Now, it’s time for conventional wisdom to follow the data.
To be crystal clear: young people and communities of color are, and have been, the strongest supporters of abortion rights, birth control access, and reproductive freedom. This was most recently affirmed in Ohio, where Black, Latino, and younger voters were the base of support that carried Issue 1 to victory.
Public polling shows time again that abortion is one of the most salient issues for young people today. The data also shows that Black people and people of color overwhelmingly support reproductive freedom and abortion access, in larger proportions than their white counterparts. This should not come as a surprise given that young voters and people of color are the most harmed by abortion bans and attacks on reproductive freedom.
As the attacks on abortion access continue and the fight for reproductive freedom is playing out at the federal, state, and local levels, it is more crucial than ever to correct these harmful assumptions and engage everyone in the fight for our fundamental freedoms.
Abortion is a Top Issue for Young Voters
When it comes to a whole host of policy issues, including abortion, younger voters (18-34) are more activated than ever before and abortion is consistently one of this cohort’s top issues.


Post-election polling from the 2022 midterms showed that abortion was more top of mind for voters than ever before, especially among younger demographics. Motivated by the loss of their constitutional right to abortion and threats to ban abortion at the state and federal level, Gen Z (11-26 year olds) and millennial (27-42 year olds) voters backed Democrats by historic margins in the last election cycle. Even well into 2023, the salience of abortion remains with 85% of young voters saying abortion is an important issue.
Voters of Color Are Consistently More Supportive of Reproductive Freedom
Despite consistent data that shows voters of color have higher levels of support for abortion access than white voters, the myth persists that these voters are less aligned with the reproductive freedom movement. This is especially true of younger voters of color who show extremely high levels of support for abortion rights. A 2022 poll found that 87% of Gen Z voters of color support legal abortion.
Whether it’s access to legal abortion, medication abortion, or a broader scope of reproductive healthcare, voters of color consistently exhibit higher levels of support than their white peers and are disproportionately likely to be harmed by abortion bans.
Asian American Voters
Asian Americans and Pacific Islanders (AAPI) are the quickest growing population in the United States and display one of the highest levels of support for abortion access. This fast growing population is made up of over 50 ethnic and racial subgroups and over 100 languages and dialects. As a broad and diverse group with some of the highest levels of support for abortion access, there is an urgent need to tap into this base of support.
Black Voters
Black voters have long been at the forefront of the fight for broader abortion access and the reproductive justice movement. The Supreme Court’s decision to overturn Roe v. Wade has had far-reaching effects across the country, but Black Americans are disproportionately harmed by the Dobbs decision.
Unsurprisingly, Black voters consistently show high levels of support and activism around reproductive freedom. When it comes to a litany of policies surrounding reproductive health care and access, Black voters typically show higher levels of support than white voters.
Latino/a/x Voters
For years there have been widespread assumptions that Latino voters oppose abortion access. But the research is clear and shows that those assumptions are misguided, that Latino voters strongly support reproductive freedom, and that they have serious concerns about abortion bans and restrictions. Abortion is especially salient as an issue among young, Latino voters who disproportionately care about (and are affected by) reproductive freedom and cite it as a driving force behind their vote choice.
A Path Forward, Together
Young voters and voters of color overwhelmingly support reproductive freedom and other progressive policy issues. They backed Democrats by historic margins during the 2022 election and it will be crucial to harness the power of these voting blocs as we look to 2024.
A new paradigm is needed to expand the movement for reproductive freedom and to move away from baseless assumptions that young people and voters of color are less supportive and engaged in this fight. Advocates for abortion access need to take a more active role in combating these narratives and activating this next generation to participate in the grassroots and electoral battles for reproductive freedom that lie ahead.
It is essential to further engage these voters as attacks on abortion continue. Advocates and our broader movement cannot afford to spend limited time and resources focusing on persuading voters who are already broadly supportive of abortion access. Instead we must focus on engaging, mobilizing, turning out, and removing barriers for voters who support reproductive freedom in 2024 and beyond.