Formerly NARAL Pro-Choice America
Reproductive Rights Deep Dives
Mini Timmaraju sits down with pollster and campaign strategist Molly Murphy, President of Impact Research, to dig into exclusive new data showing why abortion messaging worked, delivering sweeping wins nationwide.
In California, Pennsylvania, Virginia, and New Jersey, voters heard about abortion—and it mattered, especially when campaigns clearly defined the threat their opponents posed to reproductive freedom.
Together, Mini and Molly map the 2026 playbook: define the threat, bring receipts, and connect abortion to everyday life.
“We won the voters who heard about abortion,” says Murphy. “People who heard about abortion voted for Democrats by enormous margins.”
In Virginia, 73% of voters heard about abortion, and 69% were worried that Winsome-Sears would try to ban it if elected.
Those voters broke hard for Democrats, delivering a historic reproductive freedom trifecta in statewide races.
“If we don’t tell them there’s a threat to abortion, they are going to assume there is no threat,” says Murphy of the importance of educating voters on anti-abortion candidates.
Key take away: Don’t just say you’ll protect and expand abortion; people already assume you will. Tell voters what’s at risk first.
Use receipts (votes, quotes, endorsements) of how anti-abortion opponents threaten rights.
“Restrictions” can sound reasonable, but “bans” cut through.
When a candidate is anti-abortion, it's shorthand for their views on democracy, the courts, and bending to Trump’s will.
In New Jersey, Governor-elect Mikie Sherrill’s won by huge margins after her campaign pointed to her opponent’s record of voting against Planned Parenthood.
Voters care about more than one thing.
The winning combo? “They’ll take your rights away and ignore your bills. We protect your freedoms and handle costs.”
Real people’s stories create urgency and attention—they break through where podium clips and talking points don’t.
We’re gearing up now for the 2026 midterms where we’re determined to win back power and slow down the attacks by the Trump administration.
Explore resources, tools, and everything you need to be prepared to vote with our toolkit.
We’re pulling out all the stops to ensure voters get out and vote for reproductive freedom candidates up and down the ballot, and we need your help to make it happen! Join our Volunteer Elections team.
MY BODY. MY POD. WITH MINI TIMMARAJU.
That’s why we’re bringing you My Body. My Pod. with Mini Timmaraju, a reproductive freedom podcast.
If you’re into building a nationwide movement to protect and expand health justice, reproductive equity, and the power of people to control their own lives, this show is for you.
Hear from leaders and changemakers who share wisdom from the front lines, stories of the real struggles people are facing every day, and a vision for the future we’re determined to win.
Hosted by Mini Timmaraju, President and CEO of Reproductive Freedom for All. Available on YouTube and wherever you get your podcasts.
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