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Press Release
100 Days Out From Election Day, Reproductive Freedom for All Releases New Research Showing Abortion is Motivating Battleground Voters, Alongside $2 Million Organizing Investment
For Immediate Release: Monday, July 27, 2026
Contact: [email protected]
100 Days Out From Election Day, Reproductive Freedom for All Releases New Research Showing Abortion is Motivating Battleground Voters, Alongside $2 Million Organizing Investment
Washington, DC — With just under 100 days remaining until Election Day, Reproductive Freedom for All announced new research, conducted in partnership with Impact Research, showing that abortion remains a deeply salient issue for battleground voters and is a key factor in determining which candidates they will support in the 2026 election. The research comes as part of the organization’s historic midterm strategy—My Body. My Ballot.—and shows that nearly half of likely voters in battleground states say a candidate’s support for a national abortion ban is a dealbreaker, while eight in ten said that it is important that lawmakers protect access to reproductive healthcare. Linking abortion restrictions and soaring healthcare costs to Republicans’ cuts to Medicaid is particularly potent.
The bottom line: Two-thirds of battleground voters are motivated to vote in November to make their support for reproductive healthcare clear.
Reproductive Freedom for All is hitting the ground running with this new research by announcing a new $2 million investment through the My Body. My Ballot. campaign in direct voter contact to mobilize voters to elect reproductive freedom champions and hold anti-abortion politicians accountable in the 2026 midterm elections. This includes six-figure investments in canvassing and volunteer engagement programs in Arizona, Michigan, Nevada, and Georgia, and a six-figure investment to support programming and member outreach in California. This funding will empower organizers across key battleground states to speak directly with voters about the stakes of the election and turn widespread support for reproductive freedom into action at the ballot box.
Throughout August, Reproductive Freedom for All President and CEO Mini Timmaraju will be hitting the road to join candidates, organizers, and advocates in Michigan, Arizona, Georgia, and Nevada. As November nears, she will connect with voters face-to-face, highlight the stakes of this year’s midterm elections, and mobilize support for reproductive freedom champions and abortion ballot initiatives ahead of November.
Reproductive Freedom for All President and CEO Mini Timmaraju released the following statement:
“In less than 100 days, voters will decide whether their rights and freedoms are protected, or pushed even further out of reach. Our new research shows that abortion moves voters and will help define the battleground races that will determine control of Congress.
The message from battleground voters is unmistakable: supporting a national abortion ban isn’t just unpopular—it’s a dealbreaker. Over the next 100 days, we will organize alongside our more than 4.5 million members and turn that support into power at the ballot box. Together, we will hold anti-abortion extremists accountable and secure leaders who work for the people—not Donald Trump.”
This November presents a critical opportunity to secure state-level protections for abortion access, regain a majority in the U.S. Senate and U.S. House of Representatives, and send a clear message: supporting abortion bans and attacking reproductive freedom are disqualifying positions.
As Trump continues to pack the courts, his cabinet, and federal agencies with anti-abortion loyalists, his allies in Congress have enabled him every step of the way by confirming these extremists and ensuring they fall in line with Trump’s national anti-abortion agenda. In 100 days, voters can make sure they are held accountable and that their leaders fight for their rights and freedoms at every level.
The research and $2 million organizing investment are part of Reproductive Freedom for All’s historic My Body. My Ballot. campaign—a $23.5 million effort to mobilize voters, hold anti-abortion politicians accountable, and elect reproductive freedom champions in key races across the country.
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For over 55 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4.5 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.
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