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Press Release
Reproductive Freedom for All Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections, Including Activations Across New Jersey
For Immediate Release: October 23, 2025
Contact: [email protected]
Reproductive Freedom for All Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections, Including Activations Across New Jersey
Washington, DC — Reproductive Freedom for All announced the launch of the “Your Vote, Your Freedom” campaign, a $5 million 2025 electoral program to turn out voters, hold anti-abortion extremists accountable, and defend against attacks on reproductive freedom in key states. The nationwide effort will focus on important battlegrounds, including New Jersey, where reproductive freedom and health care access hang in the balance.
This program is investing in innovative digital and field tactics, grassroots organizing, and paid media to reach and mobilize voters and ensure they understand what is at stake. Our 110,000 members in New Jersey are already making calls, knocking doors, and talking to their neighbors to make reproductive freedom a defining issue of these elections and lay a strong foundation for the 2026 midterms.
Reproductive Freedom for All, President and CEO Mini Timmaraju released the following statement:
“Mikie Sherrill has made protecting reproductive freedom central to her career, while Jack Ciattarelli has built his career attacking it—voting to defund Planned Parenthood, praising the justices who overturned Roe, and promising strict abortion bans. We are mobilizing our 110,000 members in the Garden State to ensure New Jersey remains a place where people can get the care they need.”
In New Jersey, winning the governor’s race will ensure that New Jersey remains a state where abortion is accessible. We proudly endorsed Mikie Sherrill, who has made reproductive freedom central to this race from the start.
Sherrill’s opponent, Jack Ciattarelli, has an extreme anti-abortion record, including advocating for strict abortion bans, voting to defund Planned Parenthood, refusing to support the Reproductive Freedom Act, praising the Supreme Court appointees that overturned Roe v. Wade and committing to appoint conservative justices to the State Supreme Court if elected.
New Jersey’s 2025 election will also be a bellwether for the future of reproductive freedom in states across the country heading into 2026. Our “Your Vote, Your Freedom” campaign in New Jersey includes:
- Launching a six-figure digital ad-buy highlighting Sherrill’s commitment to protecting reproductive freedom in New Jersey. The ads will run statewide across major digital platforms, including streaming services and YouTube, through Election Day.
- Running a layered paid phones campaign and peer-to-peer campaigns to reach over 50,000 voters across the state.
- Running peer-to-peer texting campaigns to our 110,000 members in New Jersey so they can learn more about the gubernatorial race and educate on Ciatarelli’s anti-abortion record and turn out votes.
- Supporting Mikie during key campaign moments, including her powerful victories in both gubernatorial debates.
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For over 55 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.