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Press Release
Reproductive Freedom for All Freedom Fund and Future Forward Launch $8 Million Ad Campaign In Final Week Before Election Day
For Immediate Release: Monday, October 28, 2024
Contact: [email protected]
Reproductive Freedom for All Freedom Fund and Future Forward Launch $8 Million Ad Campaign In Final Week Before Election Day
Washington, DC — Today, Reproductive Freedom for All Freedom Fund and Future Forward (FF PAC) announced the launch of a new $8 million advertising campaign on a new ad, Who You Trust. The ad contrasts Donald Trump and Vice President Kamala Harris on reproductive freedom and economic stability. This multimedia campaign, airing across battleground states, connects the two most important issues to voters in the 2024 election.
The ad campaign includes a mix of $6 million in TV ads and $2 million in digital ads. The TV ads will run in Atlanta, Detroit, Philadelphia, and Milwaukee. The digital ad reaches viewers statewide in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.
Reproductive Freedom for All President and CEO Mini Timmaraju released the following statement:
“Whether and when to start or grow a family is the biggest financial decision a person will make in their lifetime. The issues of reproductive freedom and economic security are entwined and the two most salient issues of this election. The contrast between Kamala Harris and Donald Trump could not be more clear.”
Creative Director at FF PAC Creative Director Ishanee Parikh released the following statement:
“We’re making sure that everyone knows the consequences of Donald Trump overturning Roe v. Wade. Kamala Harris will protect abortion rights but Donald Trump will ban abortion and put politicians in charge of making those decisions instead.”
Watch all of Reproductive Freedom For All Freedom Fund’s ads here.
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For over 50 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.
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