Reproductive Freedom for All Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections, Including Activations Across Pennsylvania - Reproductive Freedom for All

Formerly NARAL Pro-Choice America

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Reproductive Freedom for All Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections, Including Activations Across Pennsylvania

For Immediate Release: October 27, 2025

Contact: [email protected]

Reproductive Freedom for All Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections, Including Activations Across Pennsylvania

Washington, DC —  Reproductive Freedom for All announced the launch of the “Your Vote, Your Freedom” campaign, a $5 million 2025 electoral program to turn out voters, hold anti-abortion extremists accountable, and defend against attacks on reproductive freedom in key states. The nationwide effort focuses on important battlegrounds, including Pennsylvania, where Reproductive Freedom For All has endorsed three State Supreme Court Justices who are up for retention. As the Trump administration continues to attack access to abortion at the federal level, the courts are one of our strongest lines of defense, even in states where abortion is currently protected.

This program is investing in paid digital ads, mailers, and peer-to-peer texting to ensure voters understand what is at stake. Across Pennsylvania, our 185,000 members are already making calls and hosting GOTV events through election day to make reproductive freedom a defining issue and lay a strong foundation for the 2026 midterms.

Reproductive Freedom for All, President and CEO Mini Timmaraju released the following statement: 

“Pennsylvanians know what’s at stake: our freedom to make our own decisions about our bodies. State supreme courts are the last line of defense to protect our access to reproductive freedom. That’s why we are mobilizing our more than 185,000 members to retain three fair-minded judges with strong track records defending our rights.”

Pennsylvania’s 2025 election will also be a bellwether for the future of reproductive freedom in states across the country heading into 2026. Our get-out-the-vote efforts in Pennsylvania include:

  • Launching a six-figure digital ad on YouTube educating voters on the critical role of the State Supreme Court in protecting reproductive freedom and encouraging voters to turn out.

  • Partnering with Planned Parenthood Votes on a six-figure direct mail campaign targeting over 500,000 households.

  • Layering paid phones and a peer-to-peer messaging campaign targeting voters across the state.

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For over 55 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.