Memos & Media Guidance
Reproductive Freedom for All Wins Coast-to-Coast, Proving Once Again Abortion Is a Winning Issue Nationwide
From Virginia to California, voters delivered decisive victories for reproductive freedom — and every single Reproductive Freedom for All–endorsed candidate and campaign won.
Washington, DC — Reproductive freedom remains one of the most mobilizing issues for voters across the political spectrum, and the 2025 elections reaffirmed that truth. Every single candidate and campaign endorsed by Reproductive Freedom For All won. From coast to coast, voters rejected politicians with extreme anti-abortion records and instead chose leaders committed to protecting reproductive freedom and democracy.
Reproductive Freedom for All President and CEO Mini Timmaraju released the following statement:“From Virginia to New Jersey to California to Pennsylvania, reproductive freedom fueled victories up and down the ballot. Voters made it clear that abortion is a winning issue—and they rejected anyone who would threaten that freedom. They know that reproductive freedom and democracy go hand in hand, and our members showed up in force to defend both.”
Our Work in 2025
Reproductive Freedom for All’s 2025 electoral program built upon record-breaking grassroots engagement to meet this moment and mobilize voters across Virginia, New Jersey, Pennsylvania, and California.
- We knocked on 43,000 doors and dialed 192,000 phones in the final weeks of the election. Organized over 800 events and trainings, sent 1,547,000 texts, and garnered over 14,200,000 views of ads.
- We added nearly 30,000 members to our organization in the span of 3 months and trained over 1,000 volunteers.
- 38,000 of our members raised their hands to take actions, such as signing petitions, contacting their communities, or volunteering to knock doors.
- We placed multiple six-figure ad buys that totalled over 17 million impressions. (Ads are linked in state sections below.)
Our message was clear: draw a sharp contrast between candidates who will protect reproductive freedom and those who would take away our rights and freedoms.
Key Wins Across the Country
Virginia: A Historic Reproductive Freedom Trifecta
Virginians elected Abigail Spanberger as governor, Ghazala Hashmi as lieutenant governor, and Jay Jones as attorney general, while also expanding a major reproductive freedom majority in the House of Delegates. Together, these wins ensure Virginia — the only Southern state without an abortion ban — remains a safe haven for people seeking care, and positions the commonwealth to establish constitutional protections for abortion in 2026.
Our work in Virginia powered these victories with a six-figure paid canvass operation, targeted ads exposing Winsome Earle-Sears’ extreme records, and a campus organizing program at Virginia Tech. Our team knocked over 40,000 doors, made over 9,000 calls, and mobilized our 112,000 Virginia members.
New Jersey: Where Abortion Swayed Independents
Voters chose Mikie Sherrill as governor, cementing New Jersey’s commitment to reproductive freedom. Sherrill ran and won on a clear promise to enshrine abortion rights in the state constitution, safeguard medication abortion, and expand shield protections for abortion providers.
Our work included a six-figure digital ad campaign, peer-to-peer texting, and phone banking campaigns that centered Sherrill’s commitment to protecting reproductive freedom in New Jersey. Our team made 65,000 calls, and our volunteers and members sent 74,200 texts.
Pennsylvania: Protecting a Fair-Minded Court
Pennsylvanians voted to retain all three of our endorsed Supreme Court justices, Christine Donohue, Kevin Dougherty, and David Wecht, preserving a 5–2 reproductive freedom majority on the state’s highest court. In judicial retention races where it can be difficult for voters to understand where justices stand on issues they care about, our work contacting voters and talking about reproductive freedom was critical.
We reached voters through a six-figure YouTube ad buy, a direct-mail partnership with Planned Parenthood Votes reaching over 500,000 households, and activation of 185,000 members and the broader Pennsylvania electorate across the commonwealth through phone and text outreach.
California: Proposition 50 — Defending Democracy and Reproductive Freedom
Californians overwhelmingly passed Proposition 50, rejecting Donald Trump’s latest attempt to rig congressional maps and consolidate power. By protecting fair representation, voters affirmed that reproductive freedom and democracy are inseparable.
Our 400,000 members in California fueled the campaign — joining over 35 phone and text banks, organizing community education events, and engaging through a five-figure ad buy, underscoring what’s at stake.
The Stakes in 2025
The 2025 elections took place against the backdrop of escalating attacks on reproductive freedom from the Trump-Vance administration, including gutting Medicaid and defunding Planned Parenthood, shutting down the government and forcing skyrocketing health insurance costs on Americans by refusing to extend ACA tax credits, threatening access to medication abortion by directing the FDA to conduct a baseless review of mifepristone, undermining access to lifesaving emergency abortion care as required by federal law, and installing extremist judicial nominees and anti-abortion cabinet appointments.
Anti-abortion lawmakers have already banned or severely restricted abortion in 21 states, with devastating consequences. These attacks underscore the importance of state-level elections — where governors, attorneys general, and judges remain the last line of defense for reproductive freedom.
Building Toward 2026
The 2025 elections are not an off-year; they are the foundation for the fights ahead. Every door knocked and every local win this year strengthens the movement heading into 2026, when:
- Voters will have the opportunity to take back power in the halls of Congress and state houses alike and defend against Trump’s attacks on health care and personal freedoms.
- States like Virginia and Nevada will likely vote to establish constitutional protections for reproductive freedom.
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For over 55 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.